Case studies

Considered programmes, measured outcomes

A closer look at two Verdra Media campaigns: the objective, the creator strategy behind it and the performance it delivered.

DOLA AI

Scaling an AI creator campaign

Objective
Grow awareness and installs for an AI productivity assistant with UK audiences.
Creators involved
5 Creators
Strategy
Sourced and negotiated with relevant UK creators, then coordinated scripts, drafts and posting schedules end to end.
Lessons
Real day-in-the-life demonstrations outperformed feature-led explainers on watch time.
Outcome
Creator sourcing, outreach, rate negotiation and campaign coordination for a UK-focused AI campaign.

Views

6.79M+

Engagement

1.61%

Creators

5 Creators

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DOWAN CERAMICS

Connecting brands with the right creators

Objective
Place a ceramics range in front of genuine home, kitchen and lifestyle audiences.
Creators involved
12 Creators
Strategy
Matched creators by household aesthetic and audience intent, then coordinated shot lists and product storytelling.
Lessons
Tight creator–product fit drove a higher engagement rate than broader lifestyle reach.
Outcome
Sourcing and coordinating relevant home, kitchen and lifestyle creators for authentic product content.

Views

244K+

Engagement

2.38%

Creators

12 Creators

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