DOLA AI
Scaling an AI creator campaign
- Objective
- Grow awareness and installs for an AI productivity assistant with UK audiences.
- Creators involved
- 5 Creators
- Strategy
- Sourced and negotiated with relevant UK creators, then coordinated scripts, drafts and posting schedules end to end.
- Lessons
- Real day-in-the-life demonstrations outperformed feature-led explainers on watch time.
- Outcome
- Creator sourcing, outreach, rate negotiation and campaign coordination for a UK-focused AI campaign.