Key takeaways
- One page. Everything else is an appendix nobody opens.
- Lead with audience, not with follower count.
- Include rates — kits without pricing get deprioritised.
- Two example videos beat ten screenshots.
What brands look for, in order
- Who your audience is: country, age band, and what they care about.
- Whether your content style fits their product.
- Recent performance: median views, not your best-ever video.
- Rates and turnaround.
- Proof you have delivered a paid campaign before.
Use medians, not peaks
A single viral video in your average makes every other number look inflated, and experienced brand teams notice. Show median views over your last 15 posts alongside your best performer. Honest numbers build faster trust than impressive ones.
The one-page layout
- Header: name, niche, primary platform, country, contact.
- Audience: top three countries, age split, gender split, key interest.
- Performance: median views, engagement rate, watch-through if available.
- Work: two linked examples with a one-line result each.
- Rates: base fee per deliverable, usage add-on, turnaround time.
- Logos: brands you have worked with, only where you are permitted to say so.
Format and delivery
Send a PDF under 5MB with clickable links, and keep a live version at a stable URL so an outdated file never circulates. Name the file with your handle and the month — 'mediakit.pdf' gets lost in a downloads folder within a day.
Frequently asked questions
Should I include rates if I negotiate anyway?
Yes. A range is fine. Kits without pricing create an extra email round, and busy brand teams often skip them.
How often should I update it?
Quarterly, or whenever your median performance shifts by more than about 20%.
Want this handled for you?
Verdra Media plans, casts and runs creator campaigns end to end — briefs, contracts, rights and reporting included.